Swiss cabling specialist Reichle & De-Massari (R&M) welcomes Oli Barrington as the new Managing Director for the United Kingdom & Ireland.

Oli Barrington has been in the industry for many years and brings a wealth of knowledge in the Data Center and Office Cabling markets. Oli worked in various sales and business development functions at suppliers and distribution companies of connectivity infrastructure, most recently as Business Development Manager at Nexans. Previously, he was with Panduit, Cablenet and Zycko. Oli combines a profound strategic and commercial experience with his technical knowledge to consult his customers on the evolution of their network requirements.

“It is a great time to join R&M and we’re delighted to have Oli on board,” states Roger Keller, EVP Europe & Latin America. “R&M is on a growth path and the UK represents an important focus area within our company. With his deep experience in our markets, Oli is ideally placed to provide both, continuity and progression in the UK as we strive for providing our customers with best in class solutions and service experience. We are very much looking forward to working with Oli on our growth objectives for the UK & Ireland.”

Expanding footprint

Oli Barrington states: “I'm really excited to be joining a company with a true best of breed and diverse solutions offering to multiple industry sectors. Leading the existing UK team, I look forward to bringing real engineering-based values to the largely commoditised premise wiring market, positioning R&M in its rightful place as a leader in data centre innovation and strengthening a foothold in the UK's connectivity to the home market. I'm a firm believer that uncertain economic times increase the opportunity for the best to succeed and I look forward to being part of R&M doing this.”

James Crowfoot will be starting at the same time as Oli Barringtion and brings extensive experience and a solid network in a business area which is growing rapidly in the UK and internationally: sales to telecom operators expanding into the data communication industry. James’ entrepreneurial attitude, strategic approach to identify appropriate solutions for customers and his pragmatic approach to delivery and day-to-day business will help R&M expand its UK footprint and leverage its knowledge and products in new markets.