Swiss cabling specialist Reichle & De-Massari (R&M) welcomes Michiel Panders as the new General Manager for Europe. In this position, he will be in charge of all European countries excluding Germany, Austria and Switzerland. 

Michiel Panders, based in the Netherlands, has been connected to the ICT industry with over 20 years of international business management experience. He worked for leading companies such as Alcatel, Global One and Cisco. Michiel Panders held various management positions within Cisco. Most recently, he was located in Seattle, USA as a Sales Director, being responsible for one of the biggest global Cloud Service Providers. Before, he led different sales teams as a Sales Director in the Netherlands. Prior to this, Michiel Panders was in charge of the company’s Service Provider market including outsourcers and the relevant channels. 

«I am delighted to have Michiel Panders on board of R&M. He brings with him a significant amount of experience in building key customer relationships and winning teams», states Michel Riva, CEO at R&M. «We are very much looking forward to working with Michiel to accelerate growth in our three key market segments LAN, Data Center and FTTx». 

Michiel Panders states: «I am proud and excited for this opportunity to develop and strengthen R&M’s position throughout Europe. I have always seen R&M as a company with high quality products and solutions. And I'm looking forward to working together with my team to excite our customers with R&M’s infrastructure solutions – connectivity that matters».

About R&M

R&M (Reichle & De-Massari AG) is a leading global producer of future-proof products and systems for communication and data networks. The company's close collaboration with certified partners results in pioneering connectivity solutions in the sectors LAN, Public and Telecom Networks as well as Data Centers. The Swiss family company stands for innovation, quality, and proximity to customers. Thanks to the innovative strength of the company, R&M now covers the entire connectivity range.