The club has 14 million fans all over the world, 120 players, a stadium with a capacity of 65 000 and 500 000 subscribers to its television channel, Benfica TV. It is only logical that technology is one of the main pillars of the Portuguese club.

Working with R&M means working with a brand that provides quality and technical support

João Feio, Pre-Sales Manager Cilnet, Portugal

SL Benfica has implemented technology in various ways, including with regard to the players and even the pitch. It has also inaugurated three new stores which provide a range of state-of-the-art technology, including a video wall and various interactive features.

Interactive stores

To address fans’ main interests, the club redesigned its megastore, situated inside the club grounds, and at the same time opened up two new shops, one in the center of Lisbon covering 300 m2 and another in the Strada Outlet covering 130 m2.

Certified partnership

The store construction project was a collaboration between R&M and Cilnet, a certified partner and integrator of all projects previously carried out with the club.

«Working with R&M means working with a brand that provides quality and technical support,» says João Feio, Cilnet’s Pre-Sales Manager. «We opted for new digital trends. In order to achieve this, it was only natural that we wanted to work with the best integrator and connectivity brand to transform all our requirements into the perfect customer experience,» explains José Pedro Ribeiro, IT Manager at SL Benfica.

This year sees the 113th anniversary of Benfica and fans will take great delight in the new retail offerings.