Egypt's largest car assembly and retail company – Ghabbour Auto – has successfully deployed a state-of-the-art cabling network, based on the latest solutions from R&M, to deliver high-performance connectivity across an expansive network of three automotive service centers, eight showrooms, a primary data center and a disaster recovery site.

The company has been one of the leading automotive assemblers and distributors in the Middle East and Africa region for the last 65 years, offering passenger cars, motorcycles, three-wheelers, buses, trucks, trailers, superstructures, construction equipment and tires. Ghabbour Auto represents and partners with some of the world’s leading automotive brands and is the sole agent for brands such as Hyundai, Mazda and Geely in Egypt.

New network solution required

"We have been positioning ourselves as a one-stop shop for customers by vertically integrating sales, finance and aftersales support functions under one roof" said the IT Team at Ghabbour Auto. Realizing this vision required the company to establish a robust network upon which it could deploy the necessary applications. The automotive company had previously leveraged R&M's cabling solutions for its Headquarters, three service centers and two administration buildings in cities across Egypt. This meant that Ghabbour Auto was well aware of the value proposition offered by the vendor which included unmatched product quality backed by a 25-year system warranty, and locally delivered support and expertise. Due to the extensive scale of the undertaking and the stipulated timeframe, the implementation was simultaneously carried out by three of R&M's fully qualified installation partners, with consultancy and support services being provided by R&M's local representative.

In all, over 4000 Cat. 6 points were deployed across the various showrooms, service centers, and data center locations. R&M's Cat. 6 copper cabling solutions were selected for their ability to offer excellent bandwidth and capacity of up to 10GbE while meeting the highest industry standards for quality and performance. The automotive giant also deployed a fiber optic backbone leveraging the cabling specialist's latest OM3 and OM4 products. As these OM3 and OM4 fiber cables have been deployed in parallel optical connection and terminated with MPO connectors, they are perfect for delivering 40 GbE and even 100 GbE performance and will ensure that the network can be easily scaled to meet the company's future requirements without requiring a rip-and-replace approach.

The hassle-free completion of the project has meant yet another success for R&M with Ghabbour Auto. The customer has ambitious expansion plans and is set to build five new showrooms and service centers within the upcoming months. R&M has been awarded the cabling contracts for these new sites along with contracts for the cabling of Ghabbour Auto's international sites in Jordan, Algeria, Iraq and the UAE.