The Right Feel for the Market

São Luís guarantees a good time. After all, it is Brazil’s reggae metropolis. Relaxed and passionate at the same time – the city pulsates. Something that could also be said about Wiki Telecom. The provider-based in São Luís guarantees a relaxed future to their clients with super-fast Internet. New data centers give them the right sound.

Totally relaxed, but unwavering. This is how the young Internet service provider Wiki Telecom presents itself in northeast Brazil. Paulo de Tarso Bayma Filho founded the company in 2010. He is doing pioneering work in São Luís and the state of Maranhão. Wiki consistently relies on new fiber optic networks and GPON technology. The provider covers most of the market in Maranhão and other states in Brazil, such as Piauí, Ceará, Pará, Rio de Janeiro, and São Paulo.

Paulo Bayma initially composed services exclusively for business customers, the government, and authorities. These included dedicated, secure Internet lines, VoIP, cloud, and remote applications.

Stable lines needed

Word of Wiki’s talents got around. Fans were looking for stable cables and lines so they could use the Internet without any worries. That’s why Wiki opened up to the broad market. The provider developed a keen sense of the wishes of private subscribers and accelerated the pace of product development.

As of 2021, its repertoire for the public market now includes fiber optic connections, fixed network telephony, and WiFi, generous Internet packages, and Full HD TV with 120 channels.

Wiki is constantly expanding its sales area. It now extends over the entire northeast of Brazil and is also moving into the southern metropolises of Rio de Janeiro and São Paulo. In the state of Maranhão, Wiki supports the state project Maranet, which provides the population with free Internet access.

Fiber optic networks growing

The rapid expansion of Brazilian fiber optic networks is a welcome benefit to the provider. Wiki has access to 12,000 kilometers of fiber optic lines serving more than 250 regions. In the northeast, Wiki Telecom operates its own, 3,000-kilometer 100-Gbit network. It covers the states of Piauí, Maranhão, Ceará and Pará.

Wiki is also passionately dedicated to commercial customers. The provider promises: «Your network grows with your company.» The dedicated links can be scaled almost indefinitely and made available exclusively and immediately in every region.

In-house data center

Wiki is rapidly expanding and updating its portfolio of IP and hosting services to meet the needs of large companies and government agencies. Most recently, services such as software-defined data centers (SDDC) and the private cloud have been introduced. With service and quality, Wiki aims to gain further market shares and new market segments in the northeast. The growth target is 30 %.

The wave of success motivated Wiki to make further investments in spring 2020. Undeterred by the pandemic, the management team decided to move into new headquarters and set up their own data center there. It was urgently needed to meet demand.

They chose Mocelin Tower in the center of São Luís. It offered good underlying conditions for a service provider and access to FO networks.

Rapid speed, rapid implementation

The management selected the technologies and suppliers for the data center in short, highly efficient evaluation procedures. In July 2020, R&M came into play as a partner for network technology. By this time, the racks and cooling systems had already been installed. Seven months later, the first section of the data center went into operation. A second one is to follow. Further data centers are planned.

The decisive factor was the quality of support from the R&M team and the certified R&M partner Integrar, who in particular understood the customer requirements and provided a solution that fully met the customer’s expectations.

Logistics in Brazil challenged a customer-oriented manufacturer such as R&M. The distance between the R&M plant in Santa Rita do Sapucaí and the Wiki site in São Luís is 2,900 kilometers. This was compounded by travel restrictions as a result of the pandemic. That is why the R&M consultants mostly managed the project remotely. Integrar boss Renato Christ personally monitored the installation work. Together they were able to meet the R&M quality standards, the project’s tight timing schedule, and the deadlines.

f.l.t.r.: Marcos José dos Passos Sá, Data Center Director, Wiki Telecom; Rodrigo Maschi, R&M Brazil; Paulo Bayma, CEO Wiki Telecom.

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